Eat Stop Eat comes with the Eat Stop Eat ebook as well as a series of informational audio CDs for a total price of $39.99. Eat Stop Eat was written by Brad Pilon, who holds a degree in nutrition and claims to have insider experience in the weight loss industry.
The Eat Stop Eat program claims that it can help the reader lose weight and "burn stubborn body fat" all by making one simple change in the reader's every day diet. The Eat Stop Eat plan offered by Craig Ballantyne has its foundation in a dual system of fasting and weight training. The Eat Stop Eat plan is advertised as an attractive alternative to the multitude of confusing weight loss plans out there that feature complicated diets that the reader must follow to the letter.
With Eat Stop Eat, the reader can reportedly follow the simple schedule of short term fasting and weight training sessions to quickly lose weight while maintaining muscle effectively. The author claims to have based his product on research he did in graduate school for a master's thesis, as well as his time spent as an amateur body builder. With the Eat Stop Eat diet, Ballantyne claims that you can lose fat and gain muscle without any kind of complicated scheme.
Ballantyne also claims that, contrary to popular belief, following the fasting route will not result in the body going into "starvation mode." In fact, he asserts that the results of short term fasting may actually increase the dieter's metabolism, leading to even further weight loss. The Eat Stop Eat diet is also intended to break the compulsive food addiction that many suffer from. Complicated diet regimens, in fact, reportedly worsen this addiction, turning it into a compulsive behavior.
While on the Eat Stop Eat diet, the dieter should also see an increase in natural fat burning hormones. The diet is also designed to be simple and straightforward, without any "weird supplements" or "special foods" involved in the process. With the short fasting periods built into the diet, Ballantyne claims that the reader will lose fat rapidly, without burning any muscle.
Ballantyne also claims that, unlike many popular diet programs, Eat Stop Eat will not result in lethargy, lack of productivity, or general aggravation. In fact, he claims that the reader should see increased productivity and energy levels throughout the day.
The Eat Stop Eat ebook itself costs $29.95 and is instantly downloadable. An advanced package is also offered for $77 that includes the original ebook, as well as audio CDs that explore the methodology behind Eat Stop Eat in detail across 6 episodes. The CDs explore the science behind fasting, the effects on the body, and the interaction of fasting and protein metabolism. The CDs also give extra information on how to maintain muscle mass while also effectively fasting to lose fat.
Reviews of Eat Stop Eat appear to be mostly positive. One outside reviewer had this to say about the Eat Stop Eat program,
"The program really isn’t complicated or expensive. Plus, Brad has the credentials that most of us want to see to back up his claims. He’s a nutrition professional with an honors degree in nutrition. He worked in the mainstream weight loss industry for several years, and he’s a an athlete who wouldn’t promote something that doesn’t work and would cause people to lose muscle instead of fat."
http://secretsofthehealthy.com/blog/archives/16
Another reviewer outside of the Eat Stop Eat site had this to say about the program,
"Brad explains it all (and explains it well) in his book. And it doesn’t cost a lot of scratch, either. I don’t want to give away too much here, because he’s a good guy and I want to see him succeed with this book. So if you’re interested, I suggest you go to his site and buy it. I get no money for referrals, either — I’m just happy to help. Seriously."
theshrinkingman.wordpress.com/2008/04/21/eat-stop-eat-update/



