Yay Food Review

The Yay Food fat loss program is based on the personal weight loss experiences of the founder, Rachel Rofe. The program advertised in the sales page is built around Rachel Rofe's transformation, in which she lost 100 pounds to end up with a slim and attractive figure. The weight loss transformation itself is chronicled in detail on her sales page, and even includes videos showing the progress of her weight loss program.

Throughout the sales page, Rachel rejects the hyperbole and false information often seen in the weight loss industry. Rachel claims that her diet plan does not involve any kind of strict diet, fasting, excessive exercise, supplements, pills, or expensive specialty foods. Rachel also goes on to claim that her diet plan does not depend on a low calorie intake, or for that matter low carb intake. Above all, Rachel promises that her plan will be painless, simple, and easy to follow. As the plan does not rely on any kind of extreme measures, Rachel also believes her plan will lead to permanent weight loss.

As Rachel points out, too many diet plans on the market today rely on extreme measures to achieve the lofty weight loss goals that they advertise. Many of the more extreme programs rely on fasting and excessive exercise to attain their unrealistic numbers. Most of the weight lost with such plans will simply return when the diet is no longer maintained. This leads to frustration and a loss of motivation that can stay with a person for a long time.

According to testimonials on the sales page, Rachel's method of weight loss has power to achieve results.

As for what is actually included with the package, Rachel goes into detail further into the sales page. With the $19.95 monthly fee, a user gains access to the 7 Day Challenge, forums, articles, video database, motivational quotes, and reports. Rachel offers a one month trial for a reduced fee of $4.95 that includes her "no lose guarantee." If the user is not satisfied with the product, then they have a right to a refund under Rachel's guarantee.

From the sales page alone, it is difficult to understand what exactly the reader will be receiving for their $19.95 a month. Aside from the usual assurances about the ease of the diet, it is somewhat vague as to what actually makes the diet effective. There is some mention of the calorie shifting technique, but that is researched easily enough on ones own without having to pay a monthly fee.

One outside reviewer had a complaint of a similar nature, saying this about the Yay! FOOD program,

Although Rachel advertises her method as an easy to adapt and permanent lifestyle change, it is difficult to take this on faith for most readers, when the sales page offers little information other than testamonials.

For $19.95, the features offered seem somewhat sparse as well. Although articles and a video database are offered, the extent of these features is impossible to know without signing up for the trial. The other features listed seem mostly like filler, such as "motivational quotes" and a diary that lets you keep a journal, which you could do anywhere. The features also list "access to myself" as a feature, which is a really difficult thing to quantify.

Although it would seem that Rachel has found a method that worked very well for herself, it is unclear how well that method is communicated to readers, and whether it is something that can be generally applied.

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